An opportunity represents a potential sale. Customers who are very likely to purchase your product can be termed as Opportunities. They hold a lots of importance as they present complete information of sales process from beginning to the end.
The journey of sales process may begin at different stages
- Creating an Opportunity for a Lead
- Creating an Opportunity for an Existing Contact/Organization
- Creating an Opportunity for a New Customer
Creating an Opportunity for a Lead
A Lead can also be converted to an Opportunity to track the Sales process from Lead Qualification to End of sale (Deal won or Deal Lost)
The things you can exclusively do only with Opportunities
- Track Sales Stages, Forecast Amount etc
- Schedule Product presentations, Calls, Meetings etc
- Sending Quote
- Price negotiations
Creating an Opportunity for an Existing Customer
Existing customer is the one that is already dealing business with you. Details of customer are stored in your simply CRM as Contact or an Organization record. If you have gotten the same customer as a new lead to deal a new business, you can create an Opportunity record and associate with existing Contact/Organization.
Creating an Opportunity for a New Customer
New customer is the one that doesn’t have any records history in your simply CRM. If you will have to deal business with new person or a company, you can create related Contact/Organization record in simply CRM and associate it with new opportunity record.